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Eventure

A local discovery app made to find hidden gems, trending spots, and create your own experiences. Whether you're planning a hangout or just exploring, it's fun, social, and made to be shared.

Role
Product Designer
Industry
Mobile App
Year
2026
Services
User Experience
User Flow
UX Research

Background

Eventure is a hyper-local event discovery app designed to help users find authentic, community-driven experiences nearby. The app was created to make discovering and attending local events easier and more enjoyable

Design Process

Understand

Define the problem
Identify user needs

Research

User interviews & surveys
Competitive analysis

Define

User personas Problem statements User flows

User Flow
User Personas

Ideate

Brainstorm solutions
Mood board
Sketches
Wireframes

Sketches
Wireframes

Test

Prototype
Usability testing Iterate based on feedback

Prototype
Usability testing

The Problem

It’s surprisingly hard to discover cool local events. People are stuck scrolling through boring lists, while smaller events and local businesses struggle to get noticed. There’s a need for a more visual, engaging, and up-to-date way to discover what’s happening nearby.

User Research

Social media is the top source, with about 66% of U.S. adults using it to find local events. Facebook leads at 53%, then Instagram at 27%

Local news and community channels (newspapers, town websites, bulletins) still play a key role. Around 42% in small towns rely on newspapers for event info.

Specialized apps and sites (Eventbrite, Meetup, TicketMaster, Google Events)

Word of mouth remains strong, 59% of adults learn about events through friends, family, or coworkers

Social media is the top source, with about 66% of U.S. adults using it to find local events. Facebook leads at 53%, then Instagram at 27%

Word of mouth remains strong, 59% of adults learn about events through friends, family, or coworkers

Local news and community channels (newspapers, town websites, bulletins) still play a key role. Around 42% in small towns rely on newspapers for event info.

Specialized apps and sites (Eventbrite, Meetup, TicketMaster, Google Events)

In analyzing user research, I created a survey to learn how people find local events, what they look for, and what problems they run into.

Mina

@minang

"Many events are not well-advertised, and sometimes ticket links are hard to find. I missed an art exhibition because the time listed online was incorrect."

Alex

@alexngo

"I’d love to have everything in one place instead of checking different platforms. I hate scrolling through events that don’t match my interests or location."

Molly

@mollykim

"I LOVE exploring local events and activities, I personally don’t like going on a tour with a travel company, almost all of my trips are self planned."

User Persona

Marcus | 25 | Seattle, WA

Software Engineer

Marcus is that friend who always makes the group chat plans happen. He loves hosting dinner parties or rallying the crew for outdoor concerts and craft beer fests.

Pain Points

Outdated event info causes last-minute changes or FOMO
Big platforms are cluttered with irrelevant content
Smaller pop-ups and local events often get overlooked

Pain Points

Outdated event info causes last-minute changes or FOMO
Big platforms are cluttered with irrelevant content
Smaller pop-ups and local events often get overlooked

Pain Points

Outdated event info causes last-minute changes or FOMO
Big platforms are cluttered with irrelevant content
Smaller pop-ups and local events often get overlooked

Needs & Goals

A curated, personalized feed of events based on interests
Real-time, accurate updates to stay informed
One easy-to-use app that shows both big festivals and hidden local gems

Needs & Goals

A curated, personalized feed of events based on interests
Real-time, accurate updates to stay informed
One easy-to-use app that shows both big festivals and hidden local gems

Needs & Goals

A curated, personalized feed of events based on interests
Real-time, accurate updates to stay informed
One easy-to-use app that shows both big festivals and hidden local gems

Ideation

Based on user research and key pain points, I mapped out a clear information architecture to guide a simpler, more engaging way to discover local events.

Lo-fi Wireframes

Mid-fi Wireframes

On boarding experience

Home & Event main screens

Local explore & short videos

Ticket wallet & design

Mood board

UI Kit

Final Design

Events And Experiences Made For You
Personalize your onboarding experience by selecting your preferences and interests.

Smarter, Simpler Event Discovery
Explore exciting new events nearby, see honest reviews, get useful insights to help you decide, and easily find directions so you never miss out.

Explore Your Neighborhood
Share your own experiences to help build a connected community and stay updated on what’s happening around you.

Host Your Own Event
Create and host your event with ticket design, customize colors, logos, and layouts to match your brand.

Reflection

Throughout the process…
I have grown both as a designer and as a problem solver. I learned how to create visually engaging designs that also prioritize user convenience and clarity. Working on this project was a valuable experience that taught me the importance of balancing creativity with functionality.

If I had more time…
I would develop an AR feature that lets users virtually explore event venues and layouts before attending. This would give attendees a better sense of the space and atmosphere, helping them plan their visit and get excited about the experience.