Goodies
A conceptual grocery store where personal identity is treated like consumer goods, with different traits, personalities, and social roles packaged, priced, and “sold” on shelves. It explores how identity is constructed and consumed in modern society, especially through social media and branding.
A conceptual grocery store where personal identity is treated like consumer goods, with different traits, personalities, and social roles packaged, priced, and “sold” on shelves. It explores how identity is constructed and consumed in modern society, especially through social media and branding.
Role
Role
Creative Director
Creative Director
Industry
Senior Exhibition
Year
2026
Services
Brand Identity
Visual Systems
Packaging Design
Experiential Design
The idea behind this project is a feeling I sit with often , uncertainty about how my life will turn out, who I'm supposed to become, whether the path I'm on is even the right one. If identity could really be picked up off a shelf, packaged, priced, ready to take home, what would that look like? And what does it say about us that the idea feels appealing at all?
The idea behind this project is a feeling I sit with often , uncertainty about how my life will turn out, who I'm supposed to become, whether the path I'm on is even the right one. If identity could really be picked up off a shelf, packaged, priced, ready to take home, what would that look like? And what does it say about us that the idea feels appealing at all?
The idea behind this project is a feeling I sit with often , uncertainty about how my life will turn out, who I'm supposed to become, whether the path I'm on is even the right one. If identity could really be picked up off a shelf, packaged, priced, ready to take home, what would that look like? And what does it say about us that the idea feels appealing at all?